Privacy Policy

Last Updated: 4/04/2024

Your privacy is paramount to us. As you engage with our services, both on our website and at our physical locations, we want you to be confident in how we manage and protect your personal information. This Privacy Policy has been crafted to offer clarity on our data collection, usage, and disclosure practices. We're dedicated to upholding the highest standards, ensuring you have a clear understanding of our commitment to your privacy.

Notice of Collection

Information We Collect

In the past 12 months, we have collected categories of personal information including names, addresses, contact details, vehicle preferences, and other information voluntarily submitted through online forms or chat functionality. We collect this information directly from our customers, through our website, phone calls, in person visits, and from third-party services related to automotive sales and services.

Purpose of Collection

We collect this information to provide you with a tailored website experience, process sales, offer post-sales services, respond to your inquiries, and support your use of our website and related services. This may include promotional offers, advertising, marketing, financing, fraud prevention, and legal defense against claims and litigation.

Cookies and Similar Technologies

We utilize "cookies" and similar technologies, including pixels and web beacons, to enhance your online experience, analyze our website's performance, help our sites remember your choices, and tailor content and advertisements to your preferences.

First-Party Cookies

These are set by our website directly, and necessary for basic website functionality. They are used to remember your preferences, such as login details, improve the functionality of the website, and provide a more personalized experience. Our sites do not have a default mechanism to opt-out of first-party cookies.

Third-Party Cookies

These are set by third-party providers on our behalf and may be used to track your online activities across different websites. They help us understand how our advertising campaigns are performing and allow us to show you relevant advertisements on other websites.

Information Disclosure

We're committed to safeguarding your data with utmost integrity. We may share your information in specific, transparent scenarios:

• Service Enhancement: Our trusted partners, pivotal in enhancing our services, may have access to certain data. This includes partners ensuring website functionality, data analytics, and customer support.
• Legal Imperatives: We strictly adhere to legal obligations, disclosing data when mandated, such as during legal proceedings or in response to official requests.
• Business Dynamics: In events like mergers or asset sales, your information might be part of the transitioned assets. In all instances, our dedication to your privacy remains steadfast, ensuring continued protection of your data.
• Business Partners: We occasionally partner with select retailers and other companies to offer expanded services to our visitors. As part of such collaborations, we may share access to specific interactive website functions like email reminders. Information provided by visitors through these interactive functions may be accessible to both our dealership and our partners.
• Agents: We employ other companies and individuals to execute certain tasks on our behalf, such as managing email services or organizing special promotions.

Children's Information

Our platforms, both online and offline, are not targeted at or designed for children under the age of 16. We are committed to protecting the privacy of young individuals. We do not intentionally gather or use personal information from those under 16 years of age, nor do we share such information with third parties. If you believe that we have inadvertently collected information from someone under 16, contact us immediately. If you are below 16 years old, please do not submit any data on our platforms.

Your Personal Data

We are committed to upholding the highest standards of data privacy, it's important to note that the rights detailed in our privacy policy may vary depending on your state of residency and the specific privacy laws applicable in your state.

The rights outlined might differ based on the legislation enacted in your state. We encourage you to familiarize yourself with the privacy laws of your state to understand the rights available to you. Regardless of where you reside, we remain dedicated to treating all our customers with respect and transparency, ensuring that your personal information is handled with care.

Contact Us

We welcome your feedback, if you have any questions on our Privacy Policy or the use of your personal information, please contact us by email at sales@brightonfordcolorado.com, phone at (303) 800-3235, or in person at 190 W. Bromley Ln. Brighton, CO 80601.

Consent for Use

By interacting with our website, you give consent to the practices described in this Privacy Policy. If these terms aren't agreeable to you, you must stop using our platform.

Policy Updates | Revisions

Note that we might revise this Privacy Policy over time, and such updates will be signified by a changed "Revision Date". Regularly reviewing this policy will ensure you're always informed.

Collection of Non-Personally Identifiable Information

Whenever you access our website, we gather specific non-personally identifiable information related to your visit. This encompasses details like your browser type, service provider, IP address, and the search engine you might have used to find our site.

We utilize this data to diagnose server issues, enhance the website's functionality, and generate comprehensive statistical reports. We track navigational patterns to understand the most visited areas of our website, ensuring we cater to our visitors' preferences. We may share this aggregated data with third parties or use it for our own analytical and marketing insights, always ensuring your privacy remains uncompromised.

While this information is aggregated and remains anonymous, we assure you that it will never be linked to your personal details until you voluntarily provide them.

Online Chat

Our interactive chat is designed to provide you with real-time assistance and enhance your online experience. When you engage with our chat, we may collect personal information you provide, such as your name, phone number, email, mailing address, and other identifiers. Transcripts of our chat conversations may be stored for quality assurance, training, and service improvement purposes, and these transcripts could be linked to your personal information.

For a tailored user experience, we may perform data analytics using information like geolocation, IP address, browsing history, online activity, pixel tags, and other analytics. This helps us present you with relevant products and services. By using our chat module, you consent to these collection practices and understand that we may use this data to communicate with you about our offerings. We prioritize your security and privacy, and while we've implemented advanced security protocols, we advise against sharing sensitive or confidential details within the chat. Your trust is paramount to us, and we're committed to safeguarding the information you share.

Information Security

We are committed to safeguarding your personal information and employ reasonable technical and organizational measures to protect against unauthorized access, disclosure, alteration, or destruction.

These measures include encryption technologies and firewalls to enhance online security, as well as stringent offline protocols where access to your data is restricted to essential personnel only. The data itself is stored in a secure facility.

While we make every effort to ensure the security of your data, it's important to note that no online transmission can be guaranteed 100% secure. In the unlikely event of a security breach, we may attempt to notify you, allowing you to take necessary precautions. By using our services, you acknowledge the inherent risks of online data transmission.

Third-Party | External Links

Our website may feature links to third-party websites, including advertisers, partners, and affiliates. We want to emphasize that we don't have control over, nor are we responsible for, the privacy practices or content of these external websites. For your own security and privacy, we strongly encourage you to review and familiarize yourself with the privacy policies of any third-party sites you visit through our website.

Global Data Storage and Transfers

While our platform serves a global audience, it's essential for our users to know that all personal information they provide is securely stored on servers located exclusively within the United States. Regardless of where you access our services, all data connections and transfers are channeled through these U.S.-based servers. By choosing to use our services, you explicitly consent to this method of data storage and transfer, acknowledging your data is managed in the United States.