Categories of Personal Information Collected in the preceding 12 months
Audio / Video / Visual / Electronic such as photographs, recorded calls, voicemails, and online & electronic communications, such as those made via a live or automated online chat module.
Commercial such as vehicles, products, services, and repairs purchased, obtained or considered; personal property records (e.g., vehicle titles and registration cards); or other purchasing or consuming histories or tendencies.
Customer Records such as digital and electronic signatures, telephone numbers, insurance policy numbers, credit and debit card numbers, financial and credit-related information, physical characteristics and descriptions (e.g., government identification), bank account numbers, and medical and health insurance information (in the context of employment).
Education such as diplomas and transcripts for student rebate eligibility.
Geolocation such as tracking and user-enabled location identification.
Identifiers such as real name, postal address, IP address, email address, SSN, driver’s license number, passport number, cookies, pixel tags, and similar identifiers.
Inferences to create a profile about you reflecting your product or vehicle preferences, purchasing tendencies and behaviors.
Internet Activity such as interactions with our websites, applications, and advertisements.
Professional/Employment such as job title, occupation, company or business name, and employment history information.
Protected Classes under state or federal law, such as gender, age, and veteran status.
Categories of Sources from which the Personal Information is Collected
Advertising Networks & Agencies such as digital advertising companies and other marketing firms.
Captive Finance Companies and wholly-owned subsidiaries of automakers that offer loans, lease programs, and other financial services to our customers.
Credit Reporting Agencies such as Experian, Transunion and Equifax that gather account information from various creditors and provide that information to dealers in connection with an application for credit.
Data Brokers & Analytics Providers such as equity mining, data mining, call tracking, and sales prospecting tools.
Directly from Consumers through our website forms and via in-person applications, forms and contracts.
Government Entities such as the Department of Motor Vehicles (DMV) and various other state and federal agencies.
Insurance Companies that provide us with information relating to vehicle collisions, auto accidents, and other claims.
Job Boards & Screening Companies such as background check companies and services that allow job seekers to submit resumes and apply to us directly.
Online Lead Providers and third party websites that collect and share data relating to consumers whose product preferences or inquiries align with the offerings of our dealership.
Social Media Networks such as Facebook, Instagram, and other platforms used to run various advertising campaigns.
Vehicle Manufacturers for which we are franchised to sell new motor vehicles.
Business or Commercial Purposes for which the Personal Information was Collected or Sold
Advertising & Marketing to send advertisements and marketing material via physical and electronic mail relating to product specials and other promotional events or offers, perform marketing research and data analytics, and perform similar activities.
Claims & Benefits Administration to process claims, administer benefits, and conduct employee drug tests in accordance with applicable laws.
Contextual and Behavioral Targeting to provide contextual customization of ads shown as part of an interaction with our website or application, such as through the use of “first-party” or “session” cookies.
Counting Ad Impressions & Website Interactions to audit interactions with our websites, applications, or advertisements, count ad impressions to unique visitors, verify position and quality of ad impressions, and perform similar activities.
Customer Service to provide customer service, maintain and service products and accounts, provide training for quality assurance purposes, and perform similar activities.
Defending Against Claims & Litigation to defend against or respond to potential or actual claims and litigation, including, but not limited to, those against the manufacturer of a particular vehicle we've sold.
Determining Employment Eligibility to determine eligibility for employment, verify references and employment history, and conduct background checks.
Employee & Emergency Contact Communications to communicate with our employees or individuals listed as an employee’s emergency contact.
Fraud Prevention to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to prosecute those responsible for that activity.
Monitoring Driving Records to monitor employee driving records as required or allowed by state and federal law.
Processing Transactions to process or fulfill orders and transactions, verify customer information, process payments, confirm eligibility for manufacturer rebates, and perform similar activities.
Providing Financing to provide financing in connection with a vehicle purchase, lease or related products or services.
Public Health and Safety to conduct screening or temperature checks for COVID-19 symptoms or similar screening activities related to public health and safety.
Your Rights Under the CCPA
1. Right to Know About Personal Information Collected, Disclosed, or Sold
Under the CCPA, you have a right to request that we disclose the categories of personal information we have collected, used, disclosed, and sold. We call this as a “categories” request. You also have the right to request that we disclose the specific pieces of personal information that we have collected about you, which we call a “specific pieces” request. These are referred to collectively as “Right to Know” requests under the CCPA.
2. Right to Request Deletion of Personal Information
You also have a right to delete the personal information we’ve collected about you. The “Right to Delete” is subject to several legal exceptions, such as when we are required by another state or federal law to retain your information.
3. Right to Opt-Out of the Sale of Information
The CCPA provides consumers with the right to opt-out of the sale of their personal information. The CCPA defines a "sale" as disclosing or making available to a third-party personal information in exchange for monetary or other valuable consideration.
While we do not sell personal information for monetary value, we may disclose personal information to third parties, such as vehicle manufacturers, in such a way that may be considered a “sale” of personal information under the CCPA. To direct us to stop the sale of your personal information, click here to submit a request using our interactive web form.
We do not sell personal information of minors who we know are under 16 years of age.
4. Right to Non-Discrimination for the Exercise of Your CCPA Rights
You have a right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.
Verification of Right to Know and Deletion Requests
To protect against fraud, identity theft, and the unauthorized disclosure or deletion of personal information, we require that consumers submitting requests under the CCPA first verify their identity. This may include a combination of SMS (text message) verification, email verification, and one or more questions regarding the consumer’s particular interaction or transaction with our dealership. If the consumer fails to verify their request via these methods, or the information provided by the consumer otherwise does not match our existing records, we will deny the request.
How to Submit a CCPA Request
To submit a Right to Know, Delete, Opt-Out, or Opt-In request, click here to access our online consumer request portal, or call our toll free number at (833) 684-1903.
Authorized Agents
A consumer may designate an authorized agent to make a request under the CCPA on the consumer’s behalf. If a consumer wishes to authorize another person to act as an authorized agent on the consumer’s behalf, the consumer must provide the authorized agent permission to do so. An authorized agent can submit a CCPA request on behalf of a California resident by clicking here.
To help prevent fraudulent requests, we reserve the right to deny a request from an agent that does not submit proof that he or she has been authorized by the consumer to act on the consumer’s behalf. As proof that the agent has been duly authorized by the consumer to submit a CCPA request, the agent will be required to upload either (1) power of attorney signed by consumer, or (2) other signed permission from the consumer. Pursuant to California Probate Code Sections 4300 to 4310, if an agent provides power of attorney signed by the consumer (“principal”) that purports to give the agent authorization to submit the request on the principal’s behalf, we may require that the agent provide information reasonably necessary or appropriate to identify the agent and principal and to facilitate the request. This includes, but is not limited to, identification of the agent and principal and the current and permanent residence addresses of the principal. If the agent provides some other signed permission from the consumer, we may require that the consumer (1) verify their identity directly with us through a combination of SMS (text message) verification, email verification, and one or more questions regarding the consumer’s particular interaction or transaction with our dealership and (2) confirm that he or she provided the authorized agent permission to submit the request.